Archives for posts with tag: advertising

For the past month I’ve interned at Hello World Agency in the Brand Strategy department. It’s been quite the experience and I’ve learned a lot.

I drew the above picture of the team at the Hello Purpose meeting where they discussed the company’s strategy.

My internship started yesterday, and I love it! Will post all the details soon, busy life of an intern and all 😉 But I have time to say that Hello World is an incredible, innovative and inspiring agency. I feel incredibly blessed, and I’m learning truck loads!

I stumbled upon this quote on from an advertising legend while doing some research:

“Merely to let your imagination run riot, to dream unrelated dreams, to indulge in graphic acrobatics and verbal gymnastics is not being creative. The creative person has harnessed his imagination. He has disciplined it so that every thought, every idea, every line he draws, every light and shadow in every photograph he takes, makes more vivid, more believable, more persuasive the original theme or product advantage he has decided he must convey.”

Bill Bernbach, found on an excellent branding resource site Brand Strategy Insider.

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